FCS 3892: Omnichannel Retailing (2019-2020)

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Survey current issues and trends related to omnichannel retailing including online and offline experiences with a focus on how social media have transformed apparel retailers’ business strategies. Evaluate the strengths and weaknesses of multiple retail channels and interpret consumer behavior in an omnichannel context.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Spring 47754 5 Jaeil Lee
Tu,Th
12:50PM-2:50 PM
03/31-06/05 Peterson Hall 101
20 of 20 seats open
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Restrictions: Apparel Design, Apparel Merchandising majors only.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term

Prerequisites:
FCS 2820: D or better
OR FCS 3822: D or better