Assistant Professor of Marketing and Data Analytics
Office: McKenna Hall 201
Education: BASc, University of British Columbia, 2010; MMOR, University of British Columbia, 2012; PhD, University of California-Berkeley, 2016; MSc (Machine Learning), Georgia Institute of Technology, 2018; MSc (Big Data), Simon Fraser University, 2018. At SPU since 2019.
After completing a Bachelor in Electrical Engineering and Master of Management in Operations Research from University of British Columbia, Dr. Chen started his Ph.D. in Quantitative Marketing at UC Berkeley (Haas). He has worked as a Senior Data Scientist (LoyaltyOne/Alliance Data), Postdoctoral Research & Teaching Fellow (UBC), and Machine Learning and Operations Research Industry Project Advisor (UBC). To be equipped with more skills for data analytics and the technology industry in general, he enrolled in two Master of Computer Science degrees at Georgia Institute of Technology and Simon Fraser University, one specializing in machine learning and the other in big data.
To keep up to date with industry needs, Dr. Chen holds professional certifications such as Certified Project Management Professional (PMP), Certified Scrum Master (CSM), Certified Six Sigma Certification, Certified Supply Chain Specialist (CSCS), Certified Scrum Product Owner (CSPO), Digital Marketing Certificates (Google Analytics, Microsoft Bing Ads Accredited Professional Certification), MCSA, MCSE, and CCNP.
Dr. Chen's research interests are broad and cover the following areas: Business Analytics, Data Analytics, Marketing Strategy, Consumer Decision Making, Digital and Social Media Marketing, Retail Competition, Healthcare Management, and Operations Management. His research methods include statistics, operations research, econometrics and most recently machine learning and big data.
Dr. Chen's teaching philosophy is to connect class material to real-life applications and help students succeed in their careers. He has also provided career advice for students outside class with his experience in industry, graduate school applications, job search, and career planning.