Faculty Profile

Faculty Headshot

Bruce Baker

Associate Professor of Business Ethics

Phone: 206-281-2775
Office: McKenna Hall 214

Education: BS, California Institute of Technology, 1978; MBA, Stanford University, 1981; MDiv, Fuller Theological Seminary, 2001; PhD, University of St. Andrews (Scotland), 2010. At SPU since 2004.

Bruce Baker’s research explores the intersection of the modern moral imaginary with our business-driven culture. His doctoral dissertation — “The Transformation of Persons and the Concept of Moral Order” — examines how theological and cultural ideas about human nature affect our understanding of moral responsibility, with crucial implications for teaching and moral discernment.

Rev. Dr. Baker brings a rare combination of experience to his teaching: theological study, pastoral experience, and many years in business management and scientific innovation. He co-founded Four Pi Systems Corporation in 1986, and earned five patents for his inventions in X-ray physics, computer software, and machine vision. When Hewlett-Packard bought the company in 1992, he joined Microsoft as general manager to lead the newly formed business unit responsible for developing Microsoft’s first entry into the market for palm-sized mobile computing devices. He left Microsoft to attend seminary, and was ordained to pastoral ministry in the Presbyterian Church (USA) in 2001. He began teaching business ethics at Seattle Pacific University in 2004 while serving as the executive pastor of First Presbyterian Church of Bellevue. He has also served twice in interim roles at University Presbyterian Church in Seattle.

He currently teaches a variety of ethics courses at SPU, primarily in the graduate programs for the MBA and MIS degrees. Dr. Baker is a principal contributor to the scholarship and research activities of SPU’s Center for Integrity in Business. He also serves on the boards of Scholarleaders International and Reconciliation Ministries, which he founded to support Palestinian-Israeli peace-making efforts.

Selected Publications

  • "Human Dignity and the Logic of Caritas: The Source and Direction of Economic Justice," Verbum Incarnatum: An Academic Journal of Social Justice. Issue Theme: Economics and Social Justice. Volume 5, #1, 2012, pp. 1–21.
  • "Silicon Valley and the Human Spirit: How California’s Entrepreneurial Ethos Bears Witness to Spiritual Reality," in Theology and California: Theological Refractions on California’s Culture, Sexton, J. & Sanders, F., eds. Surrey, UK; Burlington, VT, US: Ashgate, forthcoming, 2013.
  • "From Imago Dei to 'The Hacker Way:' Bringing Theological Anthropology to the Digital Frontier of Homo Economicus," SSCE Annual Conference: Theological Anthropology, September 2012, University of Cambridge (UK).
  • "Ethics Happens: Google and Facebook Encounter Good and Evil" [video archive: The Faith & Learning Integration Channel (FLIC)]. Council for Christian Colleges and Universities (CCCU). June 4, 2012. 

Please view Dr. Baker's CV (PDF) for additional publications.

Personal Links

Dr. Baker's website

Bruce Baker

Why I Teach at SPU

Bruce Baker, Associate Professor of Business Ethics

"It’s a calling. By God’s grace I’ve been invited to serve in this richly rewarding work that weaves together my business experience, theological studies, and pastoral ministry. To take part in transformational moments of learning and growth in Christ is a profound privilege, and a calling which deepens my awareness of and need for his grace."

Death of Josiah

Business Parables

The Rev. Dr. Bruce Baker, assistant professor of business ethics, brings biblical wisdom in a business context alive with weekly meditations on Scripture. Read his postings, “Business Parables,” on the CIB blog.